The minimum size for vertical video is 480×600, while the minimum size for square video is 600×600. For landscape video the display size is 600×337. So there is a minimum size recommendation for Instagram to ensure that the video will display correctly. Retina displays and High Pixel Density displays are the exceptions. It’s important to note that although Instagram will store a file at a resolution of up to 1080 pixels wide, it displays that file at a smaller size on most mobile devices. Videos that are uploaded at a larger size get recompressed and downscaled to the 1080 pixel width. For this reason, it is the default size for storage by Instagram. The 1080 pixel width version is used for playback on retina displays. Width is the standard measurement for resolution because Instagram serves up video in three different aspect ratios standard landscape (1.91:1), square (1:1), and vertical (4:5). The maximum resolution for the file should be 1080 pixels wide because this is the largest size that Instagram will store. mp4, rendered with the H.264 codec at 3500 kbps bitrate and AAC audio at 128 kbps bitrate. A better understanding of the Instagram platform can help you prepare your renders for social media success. The one who “understands” video ends up with a shelled husk of a production, while the “inexperienced” creator makes a piece of art. Compare this to the novice with an itchy phone finger who kicks out a video masterpiece, and you can see where the danger lies. This can result in your high-end video getting crunched down to a digital mess. Someone who’s used to delivering high-fidelity content to a post-house for distribution is at risk of overdoing it for Instagram. While Instagram’s tools are great for the social scene, they aren’t necessarily built with video professionals in mind. There is a danger in all of this simplicity for the video professional. Users can beautify a quick recording with templated color grades and shared to thousands in the blink of an eye. It’s a process that anyone with a mobile phone can master in minutes. Instagram is a prolific platform for sharing video, but the nuts and bolts of Instagram video are something of a mystery. The platform makes the process of creating, posting and sharing videos simple. Instagram presents a unique opportunity with its delivery of three different aspect ratios.
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